Sirens Dance

‘Bollywood at its best’

Entertainment company Sirens Dance needed a new brand identity to extend their online reach. This translated to creating a marketing strategy, producing brand guidelines, directing video and photo shoots, redesigning the website, print collateral and social media, including Facebook, Twitter, YouTube and Pinterest. During this time the company's client base grew by over 300%.

Sirens Dance, 'Bollywood at its best' – bollywood film

Sirens Dance, ‘Bollywood at its best’ – website sirensdance.com.au — **Sirens Dance**, *‘Bollywood at its best’* – website sirensdance.com.au

Sirens Dance, ‘Bollywood at its best’ – photography and Pinterest content — **Sirens Dance**, *‘Bollywood at its best’* – photography and Pinterest content

Jules O’Loughlin ACS ASC, Director of Photography

Website design

Jules O’Loughlin ACS ASC hired me to create a website for his film and television work as a Director of Photography, to represent his work to the film industry around the world. Using easy to update Squarespace, I created a design that that captured his cinematographic style and placed his work front and centre, while working with him to on image selection and copy to ensure good user experience and SEO.

Jules O’Loughlin ACS ASC, digital marketing – website alternating landing pages and home page, julesoloughlin.com — **Jules O’Loughlin ACS ASC**, *digital marketing* – website alternating landing pages and home page, julesoloughlin.com

Trophy Wife Productions

Various motion, photo and design content

This collaboration with award-winning director and photographer Alina Gozin’a, included creative direction of the short film ‘Unbranded’ which was featured on Tribecafilm.com and a photo shoot with actress Natasha Bassett, exploring the relationship between the brand we create for ourselves and our true identities. It also included creative for social content promoting top beauty brands such as Kiehl's.

Trophy Wife Productions, ‘Unbranded’ – short film

Trophy Wife Productions, Natasha Bassett – photo shoot with Alina Gozin'a — **Trophy Wife Productions**, *Natasha Bassett* – photo shoot with Alina Gozin'a

Trophy Wife Productions, Alina Gozin’a Photographic Retrospective – e-book — **Trophy Wife Productions**, *Alina Gozin’a Photographic Retrospective* – e-book

Annie Kinnane, Producer

Website design

Film and television Producer Annie Kinnane needed a website to showcase her work in a format that would be easy to update. Using easy to edit Squarespace, I created an image-centric design that reflected the style of her work and collaborated with her on copy and image selection to highlight her strengths. I also implemented SEO including copy-writing back-end descriptions.