Amnesty International

‘War isn't child's play’

These interactive concepts aiming to stop the use of children as soldiers juxtapose objects of war with icons of childhood play such as game cards, to generate public awareness and raise donations.

Amnesty International, 'War isn't child's play' – mrec banner — **Amnesty International**, *'War isn't child's play'* – mrec banner

WWF

‘Blindspot’

This concept reminds us that the plight of wildlife is sometimes out of sight, out of mind. This basic optical illusion, using the actual blindspot in our field of vision, reinforces the negative consequences of ignoring the problem in an engaging, interactive way that motivates us to act.

WWF, ‘Blindspot’ – leaderboard banner — **WWF**, *‘Blindspot’* – leaderboard banner

Breast Cancer Awareness

‘A quick check could save your life’

Early detection of breast cancer through self-examination significantly increases women’s chance of survival. Yet few perform the simple check due to lack of awareness. By offering vital information at the moment women are feeling fruit to check its quality we show how easy it could be to save their own life.